Rory Sutherland, as a knowledge graph
A public MCP server over what he says in 49 videos — what he thinks, the stories he tells to make each point, and why each works, with every answer traceable to the second of video it came from.
Add it
Claude, ChatGPT or any MCP client — add this URL as a remote MCP server. No account, no key.
https://rorysutherland.3nuggets.io/mcp
Claude Code:
claude mcp add --transport http rory https://rorysutherland.3nuggets.io/mcp
Tools
ask_rory | The default. Any question — it searches his ideas, his words, the questions he has been asked and the reasons behind his stories, and shows its sources. |
what_would_rory_do | Describe a problem in your own words; get what causes it, what he recommends, where someone solved it, and what to try first. |
reframe | Fresh angles: real cases from other fields with the same shape, the levers that could apply, and his standing moves. |
stress_test | Paste a plan. Get the mistakes he warns about and the conventional wisdom it rests on, with what he would do instead. |
whats_the_point | Unpack one story: the full anatomy, every point he has used it for, why it works, and the caveats. |
teach | One concept, effect or framework: his definition, how it works, what it explains, how to use it. |
rory_on | A briefing on a subject, from 45 themes: his position in his own words, what he rejects and recommends. |
rory_take | His stance on a piece of conventional wisdom — rejects, nuances, scopes or endorses — with his argument. |
cases | The story library: 403 real cases, filtered by company, industry, effect or his own work only. |
reading_list | The books and papers he names, each with why he brought it up; recommended kept apart from cited. |
evidence | What stands behind an idea: his own work, real results, studies, hedged stories — or argument alone. |
find | Search the whole graph by meaning or name, including the people and companies he talks about. |
sources | The in-chat card: the ideas, how they connect, and the quotes with timestamps. |
What stands behind an idea
He argues with stories, and not every story is proof. Every idea comes back saying what is behind it:
- his own work or experience, with a result
- a real case with a result, told as fact
- a study or statistic
- a case he hedges, or one with no stated result
- an illustration only — an analogy, an example, a book
- argument alone
Of his 208 recommendations, 41 rest on a real case with a result and 99 on argument alone. The server says which, so an answer never presents an argued point as a proven one.
What it does not know
It is 49 videos: 27 episodes of The Bottleneck podcast and 16 MAD//Masters videos from 2025–26, four TED and TEDx talks, The Diary of a CEO and the Welcome Conference. It is not his book Alchemy, his columns or his other interviews, so a story he is famous for may be missing — and the server says so rather than filling the gap.
Honesty
Every answer carries his own words, whose idea it is (guests bring their own, and are labelled), whether a connection was stated on camera or drawn between passages, how many videos he says it in, who a recommendation is aimed at, whether he tells a story as fact or hedges it, and when a view is dated or a prediction.